5 Ways You May Be Sabotaging Your Content Marketing Campaigns

Michael Stone

Share your quality content with anyone: With all the recent and continuing excitement surrounding the importance of article marketing, it can be easy to believe that the only way to win is simply to start producing and sharing as much rich, valuable content as possible.

There’s no point in producing content of any quality though if you haven’t spent enough time determining who will consume the material and where that audience will be available.

Creating full audience characters would be the mandatory first step in preparing and creating any productive content endeavors. …

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