Must-Read Social Media Management Tips & Tricks

Michael Stone

1. Set marketing targets First, you want to find out what your company means by success. Take the opportunity to describe your goals, being as creative as possible. Then, most significantly, decide how to calculate certain targets.

To sum up, their priorities must be SMART, meaning they satisfy these five criteria: precise, measurable, achievable, important and timely.

Examples of poor and good intentions: Poor: Traffic generation.

Excellent: Boost traffic on your website in 3 weeks by 20 percent.

Bad: interacting more socially.

Great: Increase involvement in two months by 30 per cent.

Bad: Be a chief of opinion.

Great: Share 3 pieces of unique content specific to the industry every day.

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