Perfecting Your Visual Strategy on Social Media: 10 Tips to Follow

Michael Stone

Perfecting a visual strategy for social media is key to building up an authentic user experience plus fantastic customer results.

Although platforms such as Instagram and Snapchat are more visual than Facebook or Twitter, it is still important to take into account every aspect of every move, including the text of a post, when creating a meaningful visual approach to social media.

The following advice is based on my own experience in designing visual approaches: running social media accounts for big brands like Spirit Airlines, setting up social media processes for small boutique agencies.

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